City, 5th August 2024: Saregama, India’s legacy music label has announced the launch ‘Saregama Odia’, a dedicated channel celebrating the rich and historic musical heritage of Odisha. A culturally and artistically rich state, the contributions of Odisha to Indian music are significant and cherished. This launch marks a significant step in Saregama’s expansion to meet the musical needs of diverse regions, following the successes of other dedicated regional music channels.
Commemorating the beautiful melodies of Odisha, ‘Saregama Odia’ will be home to diverse and engaging musical content, showcasing the immense talent and historic legacy of Odia music. From traditional folk songs to contemporary hits, the channel will cater to every musical taste.
Entering the Odisha Market, Saregama aims to fulfil the needs of audiences by delivering fresh tracks and creating a strong presence in the region. The move displays Saregama’s commitment to embracing the vast cultural landscape of India.
Kartik Kalla, VP Music, Saregama said, “We’re thrilled to announce the launch of Saregama Odia. It’s a significant milestone for us in our journey to celebrate the rich heritage of India’s musical landscape. With the release of these new songs on YouTube channel, we’re dedicated to bringing all Odia music lovers together to cherish and enjoy the vibrant sounds anytime and anywhere. By honouring the true artistic expression of Odisha music, we hope to resonate with audiences in India and internationally.”
The channel will feature an array of captivating songs, showcasing the talents of some of Odisha’s most celebrated artists. One of the songs, “Dhire Dhire,” directed by Aswin Tripathy and music composed by Baidyanath Das, will be sung by the versatile Swayam Padhi and Antara Chakraborty, featuring Swaraj Barik and Bhoomika Dash. Another song, “Ei Barsa Re,” composed by Asad Nizam, will highlight the multifaceted talents of Prakruti Mishra as both singer and performer, featuring Prakruti Mishra and Abhishek Panda. The third song, “Mahua Pani Saturi Tanka Aatheni,” under the direction of Chinmay Mishra and music composed by Gaurav Anand, will feature the harmonious voices of Kuldeep Pattnaik and Aseema Panda, with Sailendra Samantaray and Sayal Mukherjee as featuring artists. Finally, the fourth song, “Bhala Tate Mu Pauchi,” directed by the popular RMF Team and music composed by Somesh Satpathy, will be brought to life by the dynamic duo Humane Sagar and Aseema Panda, featuring Sanoj Kumar and Cookies Swain. Each song’s audio and video production were completed in just two days, underscoring the dedication and adeptness of the team.
Saregama Odia is set to entertain millions of Odia people across the globe through all major digital and social platforms at the touch of listeners’ fingertips.
About Saregama India Limited:
Saregama India Limited, formerly known as The Gramophone Company of India Ltd is a RPSG group company owning the largest music archives in India and one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has also expanded into other branches of entertainment – publishing, film production and digital content.
About RPSG Group:
RP-Sanjiv Goenka Group is one of India’s fastest growing conglomerates with a significant global presence. The Group’s businesses include power and energy, carbon black manufacturing, retail, IT-enables services, FMCG, media and entertainment and agriculture.
